About Ape to Gentleman

A Brief Introduction

Welcome to Ape to Gentleman, the online evolution of a traditional men’s magazine, dedicated to timeless yet contemporary style, intelligent living, and value. As an insight into our beliefs, feel free to read Ape’s Ten Commandments of Menswear.

History and Journey

Launched in 2009 to meet a need for informative and engaging writing on men’s grooming, the magazine has evolved in to a resource for men on style, grooming and life. Whether new or old our goal is to present relevant topics of note to you, the reader.

“The modern gentleman is not the final stage in Darwin’s evolutionary process. A true gentleman should always be looking to enrich himself further through experience, self-improvement and the enjoyment of quality, whilst keeping an eye on value. And perhaps most importantly, we must remember that a true gentleman is one who puts more into the world than he takes out.”

The modern gentleman comes in many guises, though always with a broad outlook on the world, traversing life with a quiet confidence and always impeccably turned-out. We consider these hallmarks of the modern gent.


The Ape Team of Expert Journalists

Content is delivered courtesy of a variety of expert journalists. Each well known, experienced and trusted within their specific niche. These include myself, Chris Beastall – Editor and male grooming industry expert. Reiss Smith and Charlie Thomas – both seasoned Style experts. And Josh Sims writer and published author with numerous, highly popular Style books. Jessica Punter for Male Grooming, with Jessica being one of the UKs most respected journalists in this category. Jordan Katsianis, digital news editor for Evo Magazine on Cars. We have horology experts Laura McReddie-Doak and Sam Kessler covering Watches, the former being son of an industry watch legend, and himself a legend in the making. And Paddy Maddison, an industry revered Style and Grooming expert based in London with his finger on the pulse of what’s happening in the capital. And finally but certainly not least – Matt Chambers, a brand consultant, educator and judge in the Drinks category.

Ape’s Promise

Our aim is to deliver well-researched, considered and timely men’s lifestyle content – with journalistic integrity. Ape is all about helping, helping our readers understand topics with greater depth through an experts eyes. Our focus is on value – be it affordable or more costly, we’ll always recommend style and items of quality, longevity and value for money. Where we work with brands on a commercial basis – we promise to let you know in the content, and rest assured, we only work with brands that meet our promise.

Your feedback is always welcome, please use our contact page to get in touch.

Words by Chris Beastall – Editor at Ape to Gentleman